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College for Women | School of Business and Professional Studies

Do you have a passion for fashion and an eye for details? When pursuing the fashion merchandising major on our St. Paul campus, you will utilize your creativity to design and develop products, and refine your analytical skills to define markets and forecast trends.

After completing your fashion merchandising degree, you'll be primed for successful careers in:

When you major in fashion merchandising, your core topics include:

You will learn how use Photoshop, Illustrator and WindowsWear, the largest visual merchandising and fashion window display database used by top retailers and vendors around the world.

A communications course and a minor in business administration are required. You may also participate in 10- to 21-day study abroad programs in London, Paris, Florence, India or other locations.

Sustainable practice and business ethics is incorporated at every level of St. Catherine University’s fashion merchandising curriculum. You’ll learn how to manage the triple bottom line—financial, social and environmental performance—of your future business. You’ll also hear from international industry leaders and our local retail partners who are regular speakers in classes. The St. Kate’s Apparel Design and Fashion Merchandising Advisory Committee is another unique aspect of our program. This group—made up of fashion and design experts—ensures that St. Kate’s highly ranked fashion programs are relevant and aligns with marketplace trends.

Explore the required, supporting and recommended courses.

The path to a baccalaureate degree at St. Kate’s begins with a core curriculum that emphasizes intellectual inquiry and social teaching; challenging students to transformational leadership.

Our faculty are active researchers, industry and academic award winners and influential members of professional organizations. Most of all, they’re passionate, caring teachers.

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Lastly, we view the ability to adapt to shifting consumer preference in distribution channels as a competitive advantage. The U.S. has more than double the retail square feet per capita of most other countries, and this doesn’t appear sustainable.

Department stores appear to face the biggest risks

Based on these emerging capabilities, apparel manufacturers, off-price retailers, and select specialty retailers are best positioned to hold their competitive advantage, while our department store coverage and general apparel retail universe is likely at biggest risk.

Department stores, for the most part, are being left behind as consumers embrace the ease and convenience of e-commerce. No-moat Macy’s—perhaps the poster child for the department store category—has had lower annual sales growth every year from 2011-2016, including negative growth the last three years.

It’s hard to see how the department stores’ prospects will improve as they compete head-on with online retailers like Amazon, often in the same categories and brands. We believe that Amazon, with its added convenience, is likely to continue its trajectory.

Download our full report “Stocks in Fashion 2018: Dressing for an Amazonian Storm.”

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